Sales Consultancy · 01
Sales Training
The Saynor Academy. Practical, scenario-led training built from your products, your customers and the objections your people actually hear.
The problem
Most salespeople were never taught to sell.
They learned on the job, copied whoever sat next to them, and each developed a different way of losing the same deal. Motivational training lifts a team for a week. Then the old habits return, because nothing about the way they sell has changed.
We train the way a good regiment trains: the same method, practised until it holds under pressure, and checked in the field afterwards. Our trainers run live sales operations every week, so every scenario comes from real calls and real doorsteps.
What's included
Courses.
- Foundations of Selling · one day. Prospecting, rapport, discovery, presenting value, objections and closing.
- Field & Door-to-Door · one day, plus shadowing. The approach, trust in the first thirty seconds, and visiting premises.
- Telesales · one day. Openers, call control, objection handling and booking appointments.
- Consultative B2B Selling · two days. Stakeholders, needs-based selling, proposals and negotiation.
- Closing Masterclass · half a day. Trial closes, commitment, and "I need to think about it".
- Sales Leadership · two days. Coaching, pipeline reviews, targets and managing commission-only people.
- Saynor Certified · an assessed role-play and a live call review, leading to a numbered certificate.
How an engagement runs
From first call to certificate.
- Listen firstWe review calls, sit in on visits and read your CRM before writing a single slide.
- Build the scenariosRole-plays are written around your products, your prices and the objections your people hear most.
- TrainOn site, remotely or in the field alongside the team. Groups of up to twelve.
- Check in the fieldThirty days later we review calls again and coach what hasn't stuck.
- CertifyThose who want it sit the Saynor Certified assessment.
What you keep
The method stays when we leave.
- Workbooks and call scripts written for your business
- An objection library with tested answers
- A before-and-after call review for each delegate
- Saynor Certified certificates for those who pass